Salary by Category:
Audience Development Manager/Director
Pay continued to slide for audience development managers and directors in 2013, though just slightly from the year before. At $71,100, compensation has fallen off 10-percent since 2011, however.
Much of that decline is attributable to pay decreases on the consumer-publishing side. Manager/directors at consumer magazines have gone from an average yearly salary of $93,000 to $71,500 in the last three years, while their b-to-b foils have stayed relatively flat over that time.
Experience in a specific company or role has even less to do with pay at the manager-/director-level than it does at the upper-tiers of circulation departments.
Salaries for those who have been at one company for five years or fewer are just 6-percent lower than those who have been at a company for 10 years or more; manager/directors that have been in a position for less than three years earn almost the exact amount as people who’ve had the role for 10 years or more. Those trends have held steady since 2009.
Industry experience does matter though. Those with at least 10 years in publishing typically earn over $20,000 more than lesser-experienced manager/directors.
Demographically, gender pay differentials returned to historical norms after a precipitous drop from $31,500 in 2011 to $11,000 last year. Age and (to a lesser extent) education, followed a similar pattern. Differences between manager/directors over and under 40 years of age, and between those who have or haven’t received a graduate degree, rose in 2013 after falling to negligible levels in 2012. 